Rooted in the laid-back spirit of Hermosa Beach, we create 100% organic apparel that's made in the USA and Beach Tested™ for everyday adventure.
We Know You
You demand the clothing you wear to be free from harmful forever chemicals.
You choose products crafted by American hands, safeguarded by our laws and opt for those who prioritize our environment over outsourcing to skirt regulations.
You reject exploitative labor, where workers toil tirelessly for meager wages, churning out subpar goods.
You're the savvy, conscientious consumer who comprehends the value of quality in the global marketplace.
Yes, our garments might bear a slightly higher price tag, but rest assured, we tirelessly labor to better our nation, support our fellow citizens, and protect our planet.
Join the movement. Embrace conscious consumption.
Let's do this!
Explore surf culture, local stories, and behind-the-scenes looks from Hermosa Beach.
Made in California: Why Where Your Surfwear Comes From Matters
Discover why California-made surfwear matters and how locally connected, USA-made clothing can bring transparency and authenticity to beach style.
Hermosa Beach Beyond the Waves: Surfing, Volleyball & The Strand
Discover the Hermosa Beach lifestyle beyond surfing, from The Strand and beach volleyball to biking, sunsets and South Bay beach culture.
Why Organic Cotton Makes Sense for the California Beach Lifestyle
Learn why organic cotton is a natural choice for surfwear and beach clothing, from everyday comfort to more responsible cotton production.
