Our Planet Deserves Better
As surfers, we believe in paying our respect to the ocean. So we started making clothes with 100% organic cotton. Then we extended that consideration for our planet by partnering with a local factory here in Los Angeles.
Why we do this:
- To reinforce the movement to eliminate exploitive labor
- To strengthen worker rights and build growth in U.S. communities
- To help build shorter supply chains that are environmentally friendly
We Know You Know
You demand the clothing you wear to be free from harmful forever chemicals. You choose products crafted by American hands, safeguarded by our laws and opt for those who prioritize our environment over outsourcing to skirt regulations. You reject exploitative labor, where workers toil tirelessly for meager wages, churning out subpar goods.
Stories, Style, and Surf Culture from the Heart of Hermosa Beach
What Makes Hermosa Beach Surfing Unique in Southern California
What Makes Hermosa Beach Surf Different From Other SoCal Breaks Southern California is filled with well-known surf spots, but Hermosa Beach offers something quieter and more enduring. It’s not about...
Why Local Surf Brands in California Still Matter
Why Local Surf Brands Matter More Than Ever Surf culture has always been rooted in place. Local surf brands keep that connection alive. Preserving Cultural Identity Local brands reflect real...
A Day in the Hermosa Beach Surf Lifestyle
From Sunrise Sessions to Sunset Walks: A Day in Hermosa Beach Surf Life Life in Hermosa Beach unfolds in chapters, each shaped by the ocean. Morning: Quiet and Intentional Sunrise...
