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No Forever Chemicals
Your skin is your body's largest organ, and what touches it matters. Many clothing manufacturers use harsh chemicals and synthetic processes that your skin absorbs throughout the day, including microplastics and harmful "forever chemicals" that can build up over time.
That's why we do things differently. Every piece we offer is crafted with your health in mind. We go the extra mile to minimize forever chemicals so you can wear our clothing with confidence, knowing it's as clean as it is comfortable.
Feel good in what you wear, inside and out.
Stories, Style, and Surf Culture from the Heart of Hermosa Beach
Made in California: Why Where Your Surfwear Comes From Matters
Discover why California-made surfwear matters and how locally connected, USA-made clothing can bring transparency and authenticity to beach style.
Hermosa Beach Beyond the Waves: Surfing, Volleyball & The Strand
Discover the Hermosa Beach lifestyle beyond surfing, from The Strand and beach volleyball to biking, sunsets and South Bay beach culture.
Why Organic Cotton Makes Sense for the California Beach Lifestyle
Learn why organic cotton is a natural choice for surfwear and beach clothing, from everyday comfort to more responsible cotton production.




















































































































































