There’s something about Hermosa Beach that instantly puts you at ease. Maybe it’s the salty breeze, the laid-back vibe, or the sense that time slows down just enough to let you breathe. As someone who spends a lot of time here—working, surfing, snacking—I thought I’d share how I’d show a friend around for one perfect Hermosa day.
We’d probably start at the pier, boards in hand, catching a few early waves. The water’s calm, the sky’s pink, and the locals are already out there, nodding in quiet solidarity. Surfing here isn’t just a sport—it’s a ritual.
Post-surf, we’d grab breakfast at Java Man or another low-key café off Pier Ave. Nothing fancy—just strong coffee and something warm to eat while the beach slowly wakes up around us. It’s the kind of morning that makes you forget to check your phone.
After breakfast, we’d wander down The Strand. Whether barefoot or on bikes, cruising along the coast never gets old. The houses are postcard-perfect, and the sound of the waves keeps everything in rhythm. Somewhere along the way, we’d stop to admire a mural or say hey to someone walking their dog.
No Hermosa day is complete without a little local shopping. I’d take them to one of our favorite small retailers that carries Hermosa Beach Surf Company gear—made from 100% organic cotton, sewn in LA, and printed right here in town. It's Beach Tested™, soft as a sea breeze, and seriously comfortable. You don’t leave Hermosa without something that feels like it belongs here.
We’d pick up lunch from The Green Store—something fresh and light, like a wrap or smoothie—and find a spot on the sand. There’s no rush. Hermosa has a way of telling you to slow down, breathe deep, and just be. After a nap or dip in the ocean, we’d maybe join a volleyball game or just watch a few locals battle it out like it’s the finals.
As the sun starts to sink, we’d post up somewhere with a view—maybe The Bungalow Terrace or a quieter stretch of sand—to watch golden hour roll in. That’s the magic moment, when everything glows and the world feels just right.
We’d wrap up the day with dinner somewhere unfussy but delicious. The kind of spot that knows your order and never rushes you out. And then maybe, just maybe, we’d take one last walk down by the water. Hermosa is even better at night—calm, starry, and full of stories.
If you’re ever lucky enough to spend a full day in 90254, do it right: eat well, surf early, linger long, and wear something that was made here. Like the town itself, Hermosa Beach Surf Company is the real deal—organic, locally made, and designed to move with you from surf to street.
See you out there.
